what the world needs now

show your kindness, acceptance and support with jewelry that makes a difference.
shop now learn more

designed
to be kind™

It all started with a mothers dream to leave this world a better place for her son, and for all of us.
see our story

Buffalo
EMBRACE THE DIFFERENCE®
Collection

Share your Buffalo spirit and support our community!
learn more shop now

a symbol created

to make the world a better place

A single square embraced by circles reminds us that we are all connected, no matter what differences we have.

We are a brand of jewelry and apparel founded on this symbol that spreads a message of kindness, acceptance and inclusion. But it's more than a symbol. It's a movement of kindness. It's a way to connect. It's a way to show support, love, and acceptance.

It's what the world needs now.

the story behind the symbol

embrace the difference® is a qvc® the big find winner!

Discover our meaningful brand, which was chosen as The Big Find Winner and featured on-air by QVC!

read the story