EMBRACE LOVE

It all started with a mother’s dream to leave this world a better place for her son & a belief that we are all Designed to be Kind™.
Our Story

EMBRACE KINDNESS

Show your acceptance & support with jewelry that makes a difference. It’s what the world needs now.
Shop Now

EMBRACE COMMUNITY

Share your Buffalo Spirit & support our local community with the Buffalo Embrace the Difference® Collection!
The Buffalo Collection

EMBRACE SUPPORT

See our ever growing list of more than 120 partnering charities! We give to organizations both local & national, from cancer to animal rescue.
LEARN MORE

A Symbol Created

TO MAKE THE WORLD A BETTER PLACE

A single square embraced by circles reminds us that we are all connected - no matter what differences we have.

We are a brand of jewelry & apparel founded on this symbol that spreads a message of kindness, acceptance & inclusion. But it's more than a symbol. It's a movement of kindness. It's a way to connect. It's a way to show support, love & acceptance.

It's what the world needs now.

THE STORY BEHIND THE SYMBOL

Featured on QVC

EMBRACE THE DIFFERENCE® IS A QVC® "THE BIG FIND" WINNER!

Discover our meaningful brand, which was chosen as "The Big Find" Winner & featured on-air by QVC!

The Journey
Shop In Store

At Reeds Jenss & Reeds Jewelers

Shop our line in stores at ReedsJenss or Reeds Jewelers locations.
See Locations